“Beauty will save the world.”
― Fyodor Dostoyevsky
The pursuit of beauty has been turning the pages of history since the beginning, but beauty alone has never been able to settle a restless heart. It must be married with truth and goodness to have a hope of lasting beyond a fleeting moment.
To state the obvious – the creative effort revolves around humanity’s innate hunger for beauty. Yet, it often stops there. Sure, it may capture attention, but does it do anything with that attention? It can.
When beauty is offered from, to, and with truth and goodness, it changes. It grows beyond a moment of observation and achieves the capacity to move the viewer to an inward look, a personal resolve, or an inspired conviction.
For us, this realization shifts the creative work from a momentary flash of beauty to a compelling, heart-changing expression and encounter with it. As a result, our job – the fun part – becomes applying this thought process to your brand’s identity, mission, and efforts.
Patrick Gulpo / Co-founder
Patrick began his career working in advertising over a decade ago. He spent his first few years at San Francisco ad agencies art directing clients spanning from brands and nonprofits to Universities. After moving back to Orange County, he’s spent the last several years creative directing and designing for brands both as clients and as Creative Director of internal brand teams. From Adidas and Oakley to the Diocese of Orange and Dallas, his experience and love of beauty as a means of communication has allowed him to tell intentional stories for both the church and the secular world.
David Calavitta / Co-founder
David veered into the design world from a fifteen-year career in ministry. Seeing the need for intentional and impactful communication within the Church led to leveraging creative work as a core means of sharing a story in a way the audience could receive it. After a decade of working as a full-time creative, each day continues to be a reminder of how powerful and rewarding well-crafted, compelling messaging can be for any arena of life, be it a brand, church, or social mission.