PUSH YOUR OWN STORY was developed to reintroduce DC Shoes and showcase the outlaw attitude, creative spirit, and agent of change reputation that has been central to the its brand positioning. The key is people. Dynamic characters whose faces tell their story — filled with confidence, style, charisma, and creativity.

Campaign launched at NY Fashion week with a wheatpaste takeover throughout the city. Ongoing releases continue to take place through digital, social, retail, and activations throughout all global regions.