Adidas Originals San Francisco

Creative direction and design for the downtown San Francisco Adidas Originals NBHD store and marketing campaign. Custom concepts were created to directly reflect the heart and vibe of the city, including neighborhood details and unique local features.

The store was also partially converted into an art gallery for local creatives who can submit artwork inspired by the city to be displayed within the store. Activations to promote the location were launched in order to draw submissions as well as customers including events, display windows, posters, and gifts with purchase.

Skillset Utilized:

  • Story Development / Creative Direction

  • Brand and Visual Identity / Design Collateral

  • Experiential Design

  • Social Media

  • Guerilla Marketing

  • Event Concept / Design

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