Concepted, art directed, and designed the on-site advertising campaign and experience for the National Eucharistic Congress being hosted in Indianapolis, IN.

The campaign began at the airport with large format and digital messaging welcoming and inviting those arriving into the city. Throughout the streets around the Congress, large format signage and billboards with messaging were placed in strategic locations to be seen on high traffic routes as well as routes for Congress events.

Inside the exhibit hall, we conceptualized the overall experience and story for the attendees. We developed a floorplan that was inspired by old European towns centered around a town square where people would meet and that also housed the town cathedral.

The focal point of this design was a large scale cathedral installation that housed an interactive gallery, a DIY crafting area and a live sculptor at the front end of the space.

Skillsets Utilized:

• Story Development / Creative Direction

• Strategy

• Visual System

• Copywriting

• Design Collateral

• Experiential Design